Jury
EBEA 2026
Projects submitted to the EBEA Awards are evaluated by an expert jury composed of experienced employer branding practitioners, HR professionals, marketers and researchers. Each project is assessed by several jurors, and the final score is the arithmetic average of their individual evaluations.
Jurors operate independently from the organizer and do not evaluate projects submitted by companies with which they have any professional relationship.
For the 15th edition, international experts will join the jury panel.
Details coming soon.
How Does
the Evaluation
Process Work?
Each juror independently evaluates projects assigned to the categories within their area of expertise.
The evaluation is based on a standardized scorecard aligned with the criteria described in the Competition Rules and the Competition Guide.
The jury members do not consult with one another before assigning scores – this ensures the independence of the results.
The final result is the arithmetic average of all scores awarded by jurors within a given category.
The jury may grant distinctions and main awards, or decide not to grant an award if the quality of submissions does not meet EBEA standards.
Jury Panel
EBEA 2026
Anna
Macnar
Anna Macnar
CEO of HRM Institute. For more than 20 years, she has been building employer brand and organizational culture strategies. She sees employer branding as a strategy, an experience and a story — not merely a campaign.
Author of several books, including the strategic publication “Employer Branding Without Secrets”. Academic lecturer, trainer and speaker. Creator of the EB Summit and EB Show conferences, initiator of the Power of Recognition and (In)Visible Employees projects, and founder of the Employer Branding Excellence Awards.
She connects people, ideas and values.
Adam
Wąsik
Adam Wąsik
Co-owner of PracowniaEB, one of the most awarded employer branding agencies in Poland, specializing in employer branding strategies, creative development, employer branding campaigns, recruitment marketing and film production.
Together with his team, he has received the most prestigious awards in PR, employer branding, HR and marketing, including Employer Branding Excellence Awards, Recruitment Leaders Awards, Effie and Golden Clips.
Speaker at Poland’s leading employer branding, HR and marketing conferences, including EB Show and I Love Marketing, where the HR track won the conference competition in 2026. Lecturer in employer branding at AGH University.
He believes that no campaign can turn a company into a great workplace because employer branding begins with employee and candidate experiences.
Anna
Zając
Anna Zając
Managing Director of Linkleaders, an Employer Branding and PR agency.
She has more than 20 years of experience in marketing and public relations. She specializes in employer reputation campaigns, recruitment campaigns and strategic communication consulting.
At Linkleaders, she is responsible for business development, strategy and team leadership. During her tenure, the agency has won more than 45 industry awards (Effie, EBEA, Golden Clips, EBMA) and ranks among the three most awarded agencies in the market.
Dagmara
Pakulska
Dagmara Pakulska
A professional hybrid living at the intersection of marketing and HR.
Master of ceremonies, entrepreneur and academic lecturer with more than 15 years of industry experience.
She trains, speaks at conferences, audits social media communication and provides individual consulting for both corporate and personal brands.
Author of Niby-Prasówka and recognized as one of Forbes Women’s Top 25 Polish LinkedIn Leaders.
In life and work, she follows one principle: “Be afraid and do it anyway.”
Paulina
Mazur
Paulina Mazur
Expert in HR, organizational culture and intergenerational collaboration.
Since 2019, she has run her own consulting and educational practice, supporting organizations in building engagement and effective cooperation within diverse teams.
She has nearly 20 years of international experience, including roles at Orlen Unipetrol and BIGRAM.
Award-winning speaker, trainer and facilitator. Lecturer on postgraduate and MBA programs.
Co-author of the “Speaking Directly: Generations” card set.
Author of the blog:
www.paulinamazur.com
Anna
Mikulska
Anna Mikulska
Partner and Co-Managing Director at MJCC.
She has more than 18 years of experience in employer branding, including extensive corporate-side expertise.
As a strategist, she supports agency clients in research projects, employer brand architecture development, organizational culture initiatives and employer branding campaigns.
She has received awards in all major industry competitions, including Gold Effie’s, SABRE Awards, Stevie for Good Employers and Golden Clips.
Dominik
Górka
Dominik Górka
Marketer, Creative Director and Strategist.
Creator of creative concepts, campaigns and live experience scenarios delivered both offline and digitally for leading brands across multiple industries.
Active in event marketing for more than two decades.
Founder and Creative Director of Live Age.
He believes that great creativity is the result of a strong strategy, and that experiences should serve as tools that achieve measurable employer branding and business objectives.
He introduced the concept of “live communication” into the Polish marketing conversation.
He lectures and delivers public presentations on live experience and the role of values in building modern brands.
Maciej
Hassa
Maciej Hassa
Expert and enthusiast in employer branding, communication and marketing.
Author of numerous publications within his areas of expertise and academic lecturer in employer branding and communication.
He established and led strategic consulting teams that successfully delivered projects for global organizations in Poland and across Europe.
He worked for the largest financial institutions in Poland, responsible for internal communication, events, public relations and employer branding.
Throughout his career, he has received numerous awards from both the Polish and international employer branding industry.
MBA graduate of Warsaw University of Technology, graduate of Journalism at the University of Warsaw and postgraduate studies in CSR.
Maciej
Radziemski
Maciej Radziemski
Strategy Director and Co-Founder of the creative agency LUCKYYOU.
Lecturer in Project Management at Collegium da Vinci.
Experienced strategist responsible for award-winning employer branding, brand marketing and integrated campaigns for leading brands including Lidl Polska, IKEA, Coca-Cola HBC Polska, Carlsberg and Eurocash Group.
In his daily work, he asks difficult questions, believes in the power of insights and leaves nothing to chance.
Outside work, he is a passionate motorsports enthusiast.
Monika
Kantowicz – Gdańska
Monika Kantowicz-Gdańska
An expert in employer branding and internal communication – consultant, certified trainer, and auditor. She is one of the pioneers of employer branding in Poland. She designed and implemented one of the first Polish employer image strategies for Mars Poland in 2005–2006. She delivers consulting and development projects, including employer image research and strategic employer branding consulting. She has worked as an independent consultant and trainer since 2006. Many business, public, and NGO-sector organisations have benefited from her expertise. In the area of planning and implementing employer branding strategies, these include Toyota Motor Manufacturing Poland, Alfa Laval, and RSSC TÜV Rheinland Polska.
In addition to supporting organisations in the area of employer branding, she also works in broadly understood strategic HR – at organisational, team, and individual levels.
Edyta
Sander
Edyta Sander
Edyta Sander is a specialist with nearly 20 years of experience in recruitment marketing and employer branding. Her career includes cooperation with educational institutions and global corporations alike, as well as designing comprehensive strategies for the largest employers in Poland and worldwide.
Edyta has delivered employer branding projects for companies including Allegro, Shell, ABB, and State Street Bank. Since 2017, she has been associated with the MBE Group, where she advises clients on building employer image and effective communication. She is the co-author of the first employer branding handbook in Poland, Employer Branding. A Practical Handbook.
As a lecturer in postgraduate studies at AGH University of Krakow, she teaches classes on designing image campaigns and employer branding strategies. She also co-organises #EBMASTERS meetings, which have become a key event for employer branding enthusiasts in Poland.
Steve
Ward
Steve Ward
Steve is a Global Employer Brand Strategist and Founder of The Employer Branding Club, the world’s largest community of professionals operating within EB.
With almost 20 years in the industry, Steve has worked with some of the most significant brands in the world. In recent years, he has become a champion of our discipline, bringing people together all over the world to elevate employer brand, the skill, the career and its business value, through EBClub—peer-to-peer events and learning, inspired by shared stories, experiences, and discussion for the goal of a more empowered profession and best practice.
Website links:
www.beyond-cloudnine.com
www.ebclub.live
Claudia
Tattanelli
Claudia Tattanelli
Claudia Tattanelli is the Founder and CEO of C-YourCulture and the Chairwoman of the global think tank Future Talent Council. Formerly, Claudia was the Chairwoman of the Universum Strategic Board, and for over 25 years she has led many culture and employer branding strategy projects, supporting the leadership teams of many of the world’s leading companies, including Accenture, Alexander McQueen, Apple, AB InBev, Audi, Barclays, Barilla, Campari, Citibank, Coca-Cola, Coty, Exxon, EY, Facebook, FedEx, H&M, Goldman Sachs, Google, IBM, JPMorgan, Luxottica, Lamborghini, L’Oréal, Mondelēz, Lenovo, P&G, SAP, Siemens, the United Nations, Unilever, YSL, and Zalando. Claudia is a regular keynote speaker at conferences and events worldwide and has been quoted in many leading newspapers, journals, and podcasts, including Businessweek, CNN, The New York Times, Financial Times, Forbes, Fortune, The Washington Post, Il Sole 24 Ore, Corriere della Sera, and The Economist. Claudia has also been a guest on Bloomberg, Fox, and CNBC’s Morning Call, as well as many other media outlets.