WINNERS
EBEA 2025

Since 2012, we have recognized companies that treat employer branding as a strategy – not a decoration.
Over 15 editions, we have proven that Poland is home to some of the most inspiring employer branding projects in Europe.
Below you will find the winners and distinctions from the last edition of the competition.
This is not a ranking – it is a gallery of European-class inspiration.

STRATEGY OF THE YEAR
Employer Branding Budget
Above PLN 100,000

  • Main Award: PwC Polska
  • Distinctions: Pepco Poland (in cooperation with MJCC), McDonald’s Polska

SMALL SCALE, BIG IDEA
Employer Branding Budget
Up to PLN 100,000

  • Main Award: L’Oréal BEST Warsaw (in cooperation with MJCC)
  • Distinctions: BSH Home Appliances T-Mobile Polska, T-Mobile Polska

CULTURE & VALUES /
EMPLOYEE VOICE

  • Main Award: Publicis Groupe Polska
  • Distinctions: Albedo Marketing, Raben Group, Capgemini Polska (in cooperation with Opus B), BNP Paribas Bank Polska

EMPLOYER BRANDING
INNOVATION

  • Main Award: InPost
  • Distinctions: Orange Polska, ING Hubs Poland, Jit Team, Danone, VML Enterprise Solutions

CAMPAIGN
OF THE YEAR

  • Main Award: LOTTE WEDEL
  • Distinctions: Allegro, Biedronka (Jeronimo Martins Polska), Intellias Poland, InPost, UNIQA Polska, Publicis Groupe Polska, Wakacje.pl

Film
OF THE YEAR

  • Main Award: UNIQA Polska, BNP Paribas Bank Polska, Danone (three equal awards)

EMPLOYEE VOICE
(Employee Advocacy)

  • Main Award: McDonald’s Polska
  • Distinctions: Leroy Merlin Polska, Biedronka, Żabka Polska, HEINEKEN Kraków

BEST
CAREER WEBSITE

  • Main Award: STRABAG
  • Distinctions: Wakacje.pl, Nest Bank

VISUAL IDENTITY
(Key Visual)

  • Distinctions: PwC Polska, Publicis Groupe Polska, PZU

STRATEGY OF THE YEAR
Employer Branding Budget
Above PLN 100,000

  • Main Award: PwC Polska
  • Distinctions: Pepco Poland (in cooperation with MJCC), McDonald’s Polska

SMALL SCALE, BIG IDEA
Employer Branding Budget
Up to PLN 100,000

  • Main Award: L’Oréal BEST Warsaw (in cooperation with MJCC)
  • Distinctions: BSH Home Appliances T-Mobile Polska, T-Mobile Polska

CULTURE & VALUES /
EMPLOYEE VOICE

  • Main Award: Publicis Groupe Polska
  • Distinctions: Albedo Marketing, Raben Group, Capgemini Polska (in cooperation with Opus B), BNP Paribas Bank Polska

EMPLOYER BRANDING
INNOVATION

  • Main Award: InPost
  • Distinctions: Orange Polska, ING Hubs Poland, Jit Team, Danone, VML Enterprise Solutions

CAMPAIGN
OF THE YEAR

  • Main Award: LOTTE WEDEL
  • Distinctions: Allegro, Biedronka (Jeronimo Martins Polska), Intellias Poland, InPost, UNIQA Polska, Publicis Groupe Polska, Wakacje.pl

Film
OF THE YEAR

  • Main Award: UNIQA Polska, BNP Paribas Bank Polska, Danone (three equal awards)

EMPLOYEE VOICE
(Employee Advocacy)

  • Main Award: McDonald’s Polska
  • Distinctions: Leroy Merlin Polska, Biedronka, Żabka Polska, HEINEKEN Kraków

BEST
CAREER WEBSITE

  • Main Award: STRABAG
  • Distinctions: Wakacje.pl, Nest Bank

VISUAL IDENTITY
(Key Visual)

  • Distinctions: PwC Polska, Publicis Groupe Polska, PZU

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